INDUSTRY:
ILLUSTRATIONS
COMPANY:
IDEA INK ILLUSTRATIONS
YEAR:
2015
SERVICES:
GRAPHIC RECORDING & ARTxTECH
Idea Ink
about.
Idea Ink is a leading visual consultancy in Asia, specialising in live visual summaries (graphic recording) and interactive infographics. We create immersive story-telling experiences, blending physical events with digital media - including augmented reality and robotics.
idea ink illustrations.
Live Graphic Recording
We listen, we draw, we capture ideas as they unfold. Whether it’s a conference or a team meeting, we turn your conversations into visuals that people remember.
Illustrated Explainers
Got something complex to explain? We turn big ideas into clear, beautiful drawings that make things easier to understand — and way more fun to share.
Visual Strategy Mapping
Sometimes ideas feel messy. We help you make sense of them by sketching out your plans, systems, and goals so your team can see the big picture, together.
Thoth.art – Where AI Meets Art
We’re exploring the future with Thoth — blending our illustration style with AI to bring data and abstract ideas to life in new, exciting ways.
story.
What began as a dream in a tiny studio was the spark of something truly special — and I’ve had the privilege of witnessing it all unfold. At the heart of Idea Ink is Yee Hui, whose vision was simple yet powerful: that complex ideas deserve to be seen, understood, and remembered. With little more than pens, paper, and an unwavering spirit, she set out to turn information into something beautiful and meaningful.
The road hasn’t been smooth — there were long nights, tight deadlines, and moments of uncertainty. But every step of the way, I’ve seen Yee Hui lead with heart, resilience, and an unshakable belief in the power of visuals to make sense of the world. From hand-drawn illustrations and live graphic recordings to our latest leap into AI with Thoth.art, the mission has always been the same: to bring clarity to complexity.
Today, we’re more than just a studio — we’re a growing team, still learning, still evolving, and still holding onto the values that started it all. I’m proud to stand beside Yee Hui and the incredible team that has turned this quiet dream into a movement. Because behind every idea, there’s not just a story worth telling — there’s a team that believes in telling it right.
A picture below where everything first started way back in 2016 #misstheoldtimes
testimonial.
@_ideaink drew an on-the-spot graphic recording of what I shared at the conference. They made me look decades younger by giving me a full head of black hair!”
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“Once again, the creative hands at Idea Ink were there to bring my speech to life!
SM Lee Hsien Loong
Founder & CEO